Bobby is founder and CEO of ZYSE.me, a technology platform that enables fashion brands to sell and produce personalized clothing at scale. Using artificial intelligence to accurately predict 3D body measurements and automated design patterns that seamlessly integrate with existing production machines. Being at the forefront of industry 4.0, ZYSE.me supports brands and manufacturers to produce on demand, increasing consumer value while cutting waste from the value chain.
Prior to ZYSE.me, Bobby was an Associate Partner at McKinsey’s New York office, founded StartCenter (incubator acquired by a science park), and trained as a professional cross-country skier. Bobby holds dual master’s degrees in Industrial Engineering and Business Administration and while being born in Sweden, he has had the opportunity to work in more than 25 countries.